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NBA players in recent years have worn shoes with messages of “R.I.P. If you’re in Union Square SF take a selfie w Kap #imwithkap Show your support ❤️ /ef71UBs27v Even if it means sacrificing everything.' Video via NBC Bay Area Feed. Look!!! The new ad on top of store in San Francisco #justdoit 'Believe in something. Steph Curry has worn a Barack Obama-themed shoe. James’ “Equality” Nike signature shoe was unveiled earlier this year, with the word emblazoned across the back of the shoes. Those same athletes are increasingly using their shoes as a form of expression. Nike took this route as its biggest representatives - most notably LeBron James and Serena Williams - have spoken out about police shootings of African-American men and problems facing the black community. After years of building billion-dollar brands around sports celebrities, shoe and apparel makers now find themselves flashpoints in the political, racial and cultural clashes surrounding the Trump administration. With the Kaepernick campaign, Nike is embracing activism and racial justice at a time when shoe companies can no longer avoid the nation’s political division. Nike now finds itself in a similar position on the other side of the political spectrum as some customers cut up its products or burn them because of the company’s decision to make Colin Kaepernick the face of its “Just Do It” 30th anniversary campaign. The New Balance shoes were burned by their owners two years ago after a spokeswoman indicated the company’s support for President Donald Trump’s trade policies. A pair of shoes are set aflame with a cigarette lighter, captured on video and shared widely online to protest a political statement made by the manufacturer.

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